As of December 2019, the number of social media users in India jumped to 351.5 million up from 326.1 million in 2018 (statista). Social media platforms and features are in a constant state of change in response to the various global and regional trends. Whether you’re just getting started with social media marketing or want to up your game, you’ll need some expert assistance and guidance from the best.

With the emergence of online and e-learning, the access to such subjects and the leaders of these fields have eased to huge magnitude. Digital marketing gurus like Neil Patel, Seth Godin, and others have made a huge contribution to the fine tuning of these courses that are as effective as they are affordable. Here’s a list of the best social media marketing course of 2020:

Udemy

Social Media Marketing MASTERY
https://www.udemy.com/course/social-media-marketing-mastery/

The global leader of e-learning and ed-tech, Udemy offers the course at an extremely low price and sums up the crucial topics into a total of 93 lectures that are covered in a little over 8 hours. The course is for people who have little or no experience in the field and hence, gives an overview in its initial module. The course moves to a more advanced level that deals with niche topics and subjects within social media. The course features Marc Guberti a digital marketing expert, blogger, and author, who has taught this course to more than 1 lakh people.

Coursera

Viral Marketing and How to Craft Contagious Content: Certification (University of Pennsylvania)
https://www.coursera.org/learn/wharton-contagious-viral-marketing

In the course, Professor Jonah Berger, The Wharton School, draws from his best-selling book “Contagious: Why Things Catch On.” You’ll finish the course in approximately 6 hours and will be given a certificate at the end of the course from Coursera.

The course explains how trends catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, and products. Students learn how to make a memorable brand with ideas that will stick on to the audience’s minds.

UpGrad

PG Certification in Digital Marketing and Communication
https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/

This is a specialised and advanced course for people looking to seriously transition into social media and digital marketing. Although the course has over 180 hours of video content, the social media module is roughly 24 hours and can be purchased separately. The course is taught by Facebook and Razorpay veterans who are leaders in the digital marketing space. The course gives a certification by Facebook and MICA and will recognize you as a MICA alumni.

EDX

Strategic Social Media Marketing
https://www.edx.org/course/strategic-social-media-marketing

EdX is a free, open platform offering courses in every field from various institutions. Their Social media Marketing course is provided by the Boston University (BUx) faculty of Marketing, Barbara Bickart, Senior Associate Dean and Associate Professor of Marketing, Boston University. The course length is 6 weeks if you dedicate 4-6 hours a week and is free unless you want the certificate which is extra. The offered course language and full transcript is in English.

Hubspot

Social Media Certification Course
https://academy.hubspot.com/courses/social-media?library=true

Hubspot is the world’s best rated office according to the community reviews on Glassdoor, so it only makes sense that their academy courses focus on easing the learning process. The course is led and taught by Digital Media expert Crystal king along with 4 other industry leaders from renowned organisations. There are a total of 9 lessons compiled into 40 videos and includes 34 quizzes as well, with an average completion time of 4 hours 40 minutes.

Manipal ProLearn

Social Media Marketing
https://www.manipalprolearn.com/digital-marketing/social-media-marketing-certification-training

Manipal University’s online course platform, Manipal ProLearn, offers the “Social Media Marketing ” course, and is one of the most competent courses on this list. The university has a well established, in-depth knowledge of Indian education situation. The course offers a certification on completion along with how to plan and implement successful marketing strategies on popular social platforms. The full course is covered in a little over 60 hours, costs ₹ 11,800, and the access to content is valid for 12 months post-enrollment. 

The course promises to fulfill and inculcate marketing as well as reporting skills such as expertise in social media strategy and engagement tactics, improve lead generation and achieve crucial business goals. Further, students learn to use online tools and platforms to achieve social media marketing goals and objectives successfully. Certifications will help in implementing social media strategies while promoting online campaigns and analyse responses for higher ROI. 

Simplilearn

Advanced Social Media Certification Training
https://www.simplilearn.com/digital-marketing/social-media-certification-training?referrer=search&tag=social%20media%20marketing

This Social Media Marketing certification course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

The Advanced SMM course is ideal for working professionals like marketing managers, digital marketing executives, content writers, marketing & sales professionals, and entrepreneurs. There are no mandatory eligibility criteria for the social media marketing certification training course and is available for everyone willing to learn. The course is led by Stéphane Hamel, Google Product Strategy Expert among other experts and industry leaders.

With e learning making such content more easily accessible than ever before, it’s easy to switch or sharpen skills in virtually any industry. Whether it’s for professional or personal benefit, social media is a crucial part of all our lives and if you’re considering taking up a social media job, these courses and related blogs are bound to help.