Google is undisputedly the world’s biggest tech company with a variety of excellent online services that organizations as well as individuals. But there are some tools that Google features for specific uses, for instance, tools for marketing and other business. The most attractive part of Google’s tools, platforms, and services is that they don’t charge any fees. That means you can simply start using them after registering with Google. Today, we’ll be talking about the 9 most useful and valuable tools for marketers and marketing from the tech angel:
Here's what you will learn
1. Google Analytics
First up on the list is the legendary analytics platform google launched back in 2005 to track and report website traffic. Google Analytics (GA) is an essential tool that helps keep track of your marketing activities and understand what’s working for your site and what needs improvement. As a marketer, you first need to check whether your GA is set up correctly or not.
Google has a certification course to get users well-versed with the technology. You can start the certification course here.
AdSense is Google’s own advertising platform/program that helps publishers serve multimedia ads that are targeted to a site’s content and audience. Eligibility for running Google Ads on your website are low, meaning blogs and sites can start renting space even when they’re new. If that’s not enough, Google pays monthly by direct deposit if you meet or exceed the $100 cap. If your earnings through GoogleAds in one month are less than $100, the amount is carried forward, and google will pay out in the period your account reaches the $100 mark.
3. Google Ads (previously Google AdWords)
On October 23, 2000, Google said in a press release that it had launched the Google AdWords project, which would offer “every business a fully automated, comprehensive, and quick way to start an online advertising campaign.” This statement seemingly changed the world of advertising thereon.
With Google AdWords, advertisers can push text ads, image or banner ads, mobile text ads, and in-page video ads. Use Google Ads to improve your campaign performances to increase brand awareness and get results faster than SEO. Visibility for businesses significantly and improves sales more than any other medium. To learn the benefits and uses of Google Ads, visit here.
4. Google Alerts
If you are anywhere involved in marketing, it would be dismissive not to set Google Alerts to check on trends. Google Alerts sends you real-time updates of terms and keywords you save on the platform. The functions of Google Alerts may be limited, but the uses seem to be endless:
- Keep a track on your competitors’ activities
- Track mentions of your products, services, and affiliated products or services
- Stay updated on influencer activities, trends, and what people are talking about
Have you seen this logo on every social media platform or even WordPress? Well, this is Blogger, the blogging service owned and run by Google, and if you didn’t know that, you should leave the marketing team right now! Start using Blogger for posting all business-related content but don’t duplicate anything. Traditional bloggers will run from Blogger, but the platform is integrated with Google’s Search Console, and Google offers SEO suggestions that rank better on its searches.
6. Google Chrome
Why is this for marketers? Because Sundar Pichai dreamed it up for better execution of commercial projects as well as providing a fast browser for users using extensions, apps, and themes. It’s a great marketing tool if you plan it correctly and can significantly improve your marketing productivity. Add these extensions for enhancing your marketing efforts:
- Hashtest – To up hashtag game.
- LinkedIn Sales Navigator – A guide to integrating contacts across Gmail, LinkedIn, and other platforms.
- BuzzSumo – the trending topics across platforms and searches that can be filtered through various demographics.
- And millions more
Google Insights lets you search for keywords to track their behavior over time. This means you can:
- Track the popularity of specific keywords over time.
- Track global search trends over a year and find the durations or seasons to see the popular months
- Track search volume by region,
- Track the top ten related searches and increasing searches.
8. Google Places
This is an absolute haven for marketers. Google Places allows you to display your business with contacts and integrate all your company’s platforms with your Google Maps location. Make sure to complete your profile, add photos, and other media to display your business before the organic search results.
YouTube is one of the best tools for video marketing and improving your brand presence. More videos online mean more content for your audience to browse and familiarise themselves with the brand. These can be informational or casual videos that engage your audience and help you capture more users, too. If you’re unable to rank some content through traditional SEO tools, you can do it with video, instead.
We can’t imagine the internet without Google. This company shapes our personal and work lives with the services it provides and conveniences it offers. We use Gmail, Google Drive and Docs on a daily basis and we need to start treating them for what they are: utilities. Utilities that are crucial factors to scaling business and achieve marketing goals and milestones.