Job Description

Requirement Details

Job Title : - General Manager - Marketing No of Vacancies : 1City : Chennai, Tamil Nadu, IndiaDescription:

Reporting To: Head of Marketing

Job Purpose:

Spearhead and oversee the Centre Marketing function. The position will be responsible for conceptualizing and overseeing the execution of marketing activities/events, promotions and commercialization to ensure brand visibility, drive relevant footfall and achieving marketing revenue targets for the center.
Drive sponsorship revenues for the central and local level tie-ups.
Curate events and promotions with retailers specifically for the center.

Principal Accountability:

Forecasting financial operating budgets for the central marketing function and ensure the set operating budgets are met.
Lead the marketing team via strategizing and executing sound strategies towards achieving marketing targets through continuous events, sponsorships and retail relations.
Ensure the marketing SOPs, reporting and escalation matric are in place and the guidelines are adhered to.
Strategizing and driving annual marketing plans for the center.
Building strategic marketing plans with the view of enhancing revenue and expansion of the business plan.
Work with the Marketing Head to develop and implement a universal communication platform for retail centers.
Oversee marketing through advertising, promotions, website, digital & social media and visual merchandising, magazine, newsletter in order to enhance the branding and positioning.
Devise and oversee execution of the marketing strategies to counter competition and attract customers with unique value propositions and building brand equity.
Ensure on-going market intelligence data is available to develop new marketing strategies and close the feedback loop.
Work with the digital marketing team and implement the center marketing initiatives and activations to publicize on the various digital media platforms including retailer and event activations.
Creating and Implementing special retailer promotion and cross-selling and upselling opportunities at the center.
Timely publishing retailer/consumer facing newsletter.
Curate center and portfolio level event properties.
Tie up for sponsorship for center-level events and promotions.

Work Experience : 8.00 yrs - 12.00 yrsCTC (Annual) : 30.00 lacs - 35.00 lacs