AJIO.com - Marketing Analyst (3-4 yrs) || Reliance Retail || Bangalore - Vasitum

AJIO.com - Marketing Analyst (3-4 yrs)

Reliance Retail
|
Bangalore
Posted: 1 month ago
Job Views: 1
Experience
Fresher
Skills
Marketing ,
Digital Marketing ,
Brand Management ,
eCommerce ,
Trade Promotion ,
Marketing Communications ,
Marketing ,
Digital Marketing ,
Brand Management ,
eCommerce ,
Trade Promotion ,
Marketing Communications ,
Job Description

Digital Marketing Manager

Functional Competencies :

- Data Analytics

- Marketing fundamentals on key drivers for business

- Brand activation and Shopper Marketing program understanding

- Consumer research led insight generation

- Trade promotion management

Key Responsibilities :

- Drive Data analytics for the marketing programs to drive ROI led approach

- Own and manage trade promotion redemptions through data culling and curation process

- Lead creation of Trackers and metrics to drive higher redemption in trade promotions

- Manage programs to drive repeat & un-aided sales for a platform business

- Drive efficacy across brand activation for Private label brands through data led approach

- Grow un-aided business transactions by tracking & creating specific programs

- Support marketing team on all data requirements.

I. Skills :

a. Strong written and spoken communication skills

b. Good working knowledge of MS Office (word, excel, ppt.)

II. Ability to :

a. Multi-task in a fast-paced environment

b. Operate in the system with speed and accuracy

c. Handle stressful situations, maintain composure, and communicate clearly with both internal and external stakeholders

III. Demonstrate :

a. Rigor & meticulousness to manage trade offers by creating right dashboards and managing smooth redemption of trade promotion offers. 

b. Data led approach to drive ROI led approach to various activation/programs being run by the marketing team

c. Manage the marketing budget inclusive of trade promotions, events, brand communication spends

IV. Critical Qualities / Characteristics :

a. Consistency in performance

b. Willingness to take initiatives and additional responsibilities

c. Flexible with working hours

d. Peer respect - establish and maintain cooperative working relationships

Shwetha S.
Assistant Manager - Talent Acquisition

Other Details
vasi