Job Description

Responsibilities

● Work with multiple internal teams including product marketing, field marketing and regional Customer Success and Account Management teams to develop our Customer Engagement strategy for every geo and industry vertical

● Translate the messaging strategy into post acquisition funnel-focused marketing programs to engage, retain and delight customers thereby drive growth

● Own the cross-channel content/campaign strategy and calendar to scale our messaging and support regional growth based programs across regions and industry verticals

● Support CSMs, Account Managers and field marketing teams with messaging, content and collateral to drive engagement and growth from our existing customer base

● Work with the content team to build and publish domain/thought leadership collateral including whitepapers, presentations, customised training content, ROI calculator etc.)

● Own and drive end to end execution of all virtual and offline activities (including focus groups, exec dinners, user forums etc.) through help from field marketers, CSMs and AMs in each region

● Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics; Report on KPIs

● Build relationships and engage directly (enabled by CSMs, AMs) with our top customers globally

● Be the internal Voice of Customer and be on top of changing customer expectations to align customer engagement activities accordingly

● Basically own and drive post acquisition funnel metrics for our Global Mid Market customer base

Requirements

● 4-7 years prior experience in a sales or marketing role, preferably at an enterprise software company

● Have been in a customer facing role and dealt with enterprise customers - a big plus

● Ability to mentor and inspire teams of marketing professionals

● Prior experience in creating and promoting marketing content like thought leadership, blogs, whitepapers, webinars, etc. and in running offline events such as user forums, round tables, Exec dinners and other customer events

● Ability to strategize and create content and messaging relevant to the target audience

● Strong grasp of marketing activities to retain customers and drive advocacy especially from Mid market and Enterprise customers

● BS/MS degree, MBA is a plus

● Excellent written and verbal communication skills

● An eye for quality and attention to detail

● Strength in program management and collaborating with cross-functional teams across geographies