Data Analyst - Consumer Marketing Analytics

Role - Data Analyst - Consumer Marketing Analytics

Experience - 3 Years To 5 Years

Location - Bangalore

Core Responsibilities :

- Writing And Tuning Sql Queries And In A Highly Dynamic Environment To Map Different Consumer Marketing Data Sources Like Google Ad Server, Dcm, Double Click, Google Search/Ads. Campaign Metadata, Consumer Data Sources Mapping And Connectivity Through Tagging Parameters And Deidentified Ids. Marketing Measurement Expertise Highly Desirable

- Communicate To Share Findings From Marketing Trends And Pattern From Analytical Models. Presentable To Business Partners Ensuring Interpretation, Appropriate Detail And Recommendations

- Perform Detailed Analysis Of Media, Marketing, Search Engine And Social Ad Server'S Data Sources For To Define Cleansing Rules For Data Quality And Modelling

- Ad-Hoc Queries, Reporting, Dashboard And Views Creation, Maintenance And Automation With Drill Down Visualizations

- Continuous Learning And Experimenting New Possibilities For Consumer Marketing Analytics And Analysis. Proactive And Enthusiastic To Adopt New Marketing Edas

Required Skill :

- 5-8 Years Of In-Depth Hands-On Experience In Data Mart To Create And Support Business/Data Analytics, Business Intelligence Tools

- Expertise In Defining Consumer Journey Touch Points, Measurement Approaches And Connectivity Across Digital Engagement Platforms And Sources

- Experience In Gathering Business Requirements, Transforming Data And Preparing Readout And Recommendation Narratives From Analytics And Share With Business Users. Maintain Documentation And Cadence Of The Deliverables

- Advanced Proficiency In Sql For Exploratory Data Analysis And Present Findings In Visualization, Sql With Joins Aggregation And Manipulation Of Data To Find Anomalies From Digital And Marketing Data Collection

- Strong Working Knowledge Of Visualization Tools Such As Tableau, Powerbi Or Quicksight (Powerbi Preferred)

- Creative Problem Solving, Organization, Attention To Detail, Flexibility And Adaptability

- Comfort With Ambiguity And A Willingness To Work With A High Degree Of Autonomy

- Demonstrated Ability To Meet Deadlines While Managing Multiple Large-Scale Projects In A Fast-Paced And Rapidly Changing Environment

- Should Be Adaptable With Changing Priorities And Open To Picking Up New Technical Skills And Data Processes.

- Demonstrated Experience Working In Cross-Functional, Cross-Geography Teams

Education : Bachelor'S Degree Or Master'S Degree In Technology, Statistics Or Computer Science Background

- Does Not Discriminate On The Basis Of Age, Race, Color, Religion, Gender, Sexual Orientation, Gender Identity, Gender Expression, National Origin, Protected Veteran Status, Disability Or Any Other Legally Protected Status.