Performance Marketing Manager For A Well Funded Consumer Start-Up

About Company:

Our Client Is A Vc Funded And One Of The Strongest Brands In The Consumer- Food Products Company, Having A State-Of-The-Art Centralized Manufacturing Facility With European Equipment Near Ahmedabad, Gujarat. The Founding Team Consists Of A 'Master Baker' From Le Cordon Bleu, Paris, One Of The Finest Culinary Institutes In The World And An Iim-A Alumni With A Mckinsey Background.

Responsibilities:

- To Generate Revenue In The D2C Vertical As Per The Company'S Business Plan

- To Create And Implement Successful Campaign Strategies For Performance Marketing On Fb/Insta/ Google, Etc.

- To Develop A Team Under Them To Help With Analytics And Execution Of Digital Campaigns

- To Design And Run Marketing Campaigns On These Portals And Report Its Roi With Analytics

- Developing And Managing Digital Prospecting And Remarketing Campaigns

- Managing Budgets And Campaigns Across All Digital Channels To Drive Strong Return On Investment And Efficient Cac

- Ensuring Successful Planning, Execution, Optimization For Key Traffic Kpis Via Paid, Organic &Amp; Own Media Channels

- Monitor Web Analytics Dashboards And Key Reporting Tools, Pointing Out Key Areas Of Importance

- Drive The Collection And Understanding Of Customer Engagement Data To Identify Conversion Optimization Opportunities

- Use A Process Of Testing To Prove Hypotheses And Recommend Performance Optimizations

- Working Closely With The Management To Share Funnel Conversion Improvement Ideas, Feedback &Amp; Present Results.

- Help Support Weekly And Monthly Reporting Of Channel Metrics, Goals, And Other Kpi'S.

Requirements:

- Should Have Worked With A D2C Brand Generating Revenue Via Performance Marketing Campaigns

- 2-3 Years Of Prior Experience In A Similar Role As Well As Experience Building Effective Multi-Channel Marketing Strategies, Including Affiliate Marketing, Ppc, Seo, Social Media And Other Digital Channels.

- Should Have In Depth Knowledge Of How To Run Successful Digital Campaigns Including The Quality Of Content Creation

- Someone Who Understands Running Specific Campaigns For Top Of Funnel Customers And Different Campaigns For Re Targeting Bottom Of Funnel Customers

- Solid Expertise In Campaign And Channel Analysis And Reporting, Including Google Analytics Experience.

- Must Possess Excellent Analytical Skills And Leverage Data, Metrics, Analytics And Consumer Behavior Trends To Drive Actionable Insights &Amp; Recommendations.

- Highly Goal-Oriented And Self-Driven Individual With Excellent Communication Skills.

- Open-Minded, Curious And A Strong Problem Solver.