Digital Marketing Specialist (Website &Amp; Seo)

- Plan And Execute Digital Marketing, Including Seo/Sem, Marketing Database, Email, Social Media Advertising Campaigns

- Maintain Website Content, Pages And Ui/Ux To Industry Standards

- Drive Organic Leads From Website Channel

- Ensure Website Page Speed Load Time As Per The Industry Benchmarks

- Ensuring No Website Down Time

- Reducing Form Abandonment And Optimizing Form Efficiency.

- Working On Mobile First Indexing Approach

- Sync With Vendors And Internal Teams To Optimize Website Content And Periodically Update It

- Maintain Website Metrics Such As Bounce Rate, Leads, Avg. Page Time, Etc.

- Optimize Google Business Listings

- Collaborate With Agencies And Other Vendor Partners To Establish A Stream For Cross-Promotions

- Collaborate With Internal Teams To Create Landing Pages And Optimise User Experience

- Utilise Strong Analytical Ability To Evaluate End-To-End Customer Experience Across Multiple Channels And Customer Touch Points

- Create And Manage An Online Review Funnel To Register Reviews &Amp; Respond Accordingly.

- Measure And Report Performance Of All Digital Marketing Campaigns, And Assess Against Goals (Roi And Kpis) ; Tweak Strategy As Needed

- Evaluate Emerging Technologies; Brainstorm New And Creative Growth Strategies

- Demonstrable Experience In A Pertinent Managerial Position, Preferably In Marketing Domain.

- Excellent Understanding Of Latest Digital Marketing Concepts &Amp; Best Practices - Market Research, Audience Segmentation, Competitor Analysis, Etc.

- Demonstrable Experience Leading And Managing Seo/Sem, Marketing Database, Email, Social Media Advertising Campaigns

- Highly Creative With Experience In Identifying Target Audiences And Devising Digital Campaigns That Engage, Inform And Motivate

- Experience In Optimizing Landing Pages And User Funnels

- Experience With A/B And Multivariate Experiments

- Solid Knowledge Of Various Web Analytics Tools - Fb Insights &Amp; Analytics, Google Analytics, Netinsight, Omniture, Webtrends, Etc.

- Working Knowledge Of Ad Serving Tools (E.G., Dart, Atlas)

- Experience In Setting Up And Optimizing Google Adwords Campaigns

- Working Knowledge Of Html, Css, And Javascript Development And Constraints

- Adequate Knowledge Of Organisational Effectiveness &Amp; Compliance Standards &Amp; Policies